Howdy hey!

I am Arinjit and I design products with a focus on systems and utmost clarity for users

Product Design

Product Design

Projects

Projects

Speeding up Plotline's Campaign Creation by 2x

PRODUCT DESIGN - USER JOURNEY MAPPING - USER RESEARCH

What is Plotline?

Plotline is a SaaS product that enables Growth Managers to publish tooltips, modals, and bottom sheets on their app for customer education & nudges without developer involvement.

What was the project about?

Despite Plotline's product thesis of quick go-live's, the campaign editor itself presented numerous experience-breaking issues - which had to be fixed.

Speeding up Plotline's Campaign Creation by 2x

PRODUCT DESIGN - USER JOURNEY MAPPING - USER RESEARCH

What is Plotline?

Plotline is a SaaS product that enables Growth Managers to publish tooltips, modals, and bottom sheets on their app for customer education & nudges without developer involvement.

What was the project about?

Despite Plotline's product thesis of quick go-live's, the campaign editor itself presented numerous experience-breaking issues - which had to be fixed.

Increasing Plotline's CSAT to 9.1 with a Dashboard Revamp

PRODUCT DESIGN - DATA VISUALIZATION - USER EDUCATION

What was the project about?

A revamp of the dashboard used by users to gauge the performance of an in-app nudge campaign.

Plotline used certain metrics that users weren't familiar with, leading to a perceived lack of performance and knock-on impact on the NPS score and potentially, Net Revenue Retention.

Increasing Plotline's CSAT to 9.1 with a Dashboard Revamp

PRODUCT DESIGN - DATA VISUALIZATION - USER EDUCATION

What was the project about?

A revamp of the dashboard used by users to gauge the performance of an in-app nudge campaign.

Plotline used certain metrics that users weren't familiar with, leading to a perceived lack of performance and knock-on impact on the NPS score and potentially, Net Revenue Retention.

Experience Design

Experience Design

Projects

Projects

Rajneeti - Game Design

GAME DESIGN - LEARNING & GAMIFICATION - USER TESTING

What was the project about?

Designed a board game to teach middle-school students about electoral constituencies by keeping the concept as the driver of the game mechanics and manipulating game design parameters of chance, player skill & knowledge and player interactions.

project output

Rajneeti Board Game

The revamp solved major challenges such as the organization of content and the Information Architecture,

We also added visual cues to understand the relationship between UI placement and mobile screens and most importantly, allowing users to make in-line changes to their styling attributes.

key Details

Inspired by real-life concepts

Players gain a majority foothold in the state by gaining resources, investing in media-boosting projects and earning momentum.

Also meant to serve as a reminder of the tactics politicians use to sway public sentiment.

Co-designed with students

The game was designed over 3 weeks by taking inspirations from popular games like Catan and play-testing with students with every step.

NTU Museum Map and App

EXPERIENCE DESIGN - APP DESIGN - STORYTELLING - CONTEXTUAL INQUIRY

What was the project about?

Nanyang Technological University (NTU), Singapore has various artwork and installations scattered across the campus collectively termed the NTU Museum. The task was to reimagine the NTU Museum experience and make the prospect of exploring the NTU Museum more appealing.

project output

NTU Museum Map & App

The result of the project was a map that supported a revamped experience of the NTU Museum.

Artworks were organized around trails and thematic connections, though users still had access to groupings based on proximity.

AR and Contextual Cues

AR navigation, contextual information and audio recordings enhance the users engagement with artworks and make it easier to discover them.

Map redesign

The original physical map, though aesthetically pleasing, distorted relative positions and directions, and had some inaccurate illustrations.

This was fixed successively over two iterations and had new illustrations

Walking trails

The experience is supported by artworks organized into short to long walking trails.

UI Challenges

UI DESIGN - DESIGN LANGUAGE - DESIGN SYSTEMS

What are UI Challenges?

Abstract problem statements in fields that I have no exposure to, to force myself to learn and adapt as a designer. These are explorations of hypothetical products and situations.

design language | Data visualization

Tire degradation calculator for F1

Born from an ambiguous problem ('Design a calculator') into a concept for F1 enthusiasts and strategists by studying the official F1 brand book.

Understood how tire degradation works, power curves, environmental factors and driver inputs.

information hierarchy | ui design

Redesign of UK Train tickets

Inspired by a fellow designer from the UK to redesign how train tickets are presented on their app by breaking down the information hierarchy.

UI Concepts | UI design

Check out page for military vendors

The task was to create a check out page. Added a humorous spin to imagine what a check out page might look like for a military vendor.

We have two lives, and the second begins when we begin to properly name our Figma layers.

— Confucius, circa. 550 BC